Not everyone knows: Rams in Apple.

I'm guessing Laurent gave me carte blanche to start blogging so I'll start with an interesting conversation my neighbour brought up. I'm sure in the designer and art community it has known for years that the 1960s and 70s Braun electronics look quite similar to the revolutionary Apple electronics emerging now.

The genius behind Braun, as my neighbour goes on, is Deiter Rams. Rams was obsessed about minimalism and believed that design should melt away leaving the product with only function and form. It was said that Rams' office was completely white save a small orange pack of smokes on his desk.

Deiter Rams also forged his style from the self founded ten commandments of design, which are listed below, I also added a few pictures on the similarities, but if you Google it there hundreds more. Sorry Ives.

Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps a product to be understood
Good design is unobtrusive
Good design is honest
Good design is durable
Good design is consistent to the last detail
Good design is concerned with the environment
Good design is a s little design as possible